DOES YOUR HEADSHOT REPRESENT YOU WELL?
When it comes to online presence your headshot is the front gate to you and your business. Are people going to open the gate or walk passed it? I invite you to take a real hard look at the headshot that you are using online and be very honest with yourself. Then ask a trusted friend who is willing to be straight with you about how they see it. Does it speak of who you really are? Does it accurately represent the caliber of your business and how you want it to be perceived?
WHAT IS A GOOD HEADSHOT?
How do you distinguish a great headshot from other headshots? I have seen a lot of headshots where the subject was asked to smile. This lends itself to a fake or staged look that doesn’t come off as authentic. The key is if there is any reservation in the eyes or tension in the mouth whatsoever (even the smallest amount) the image will be lacking. When viewing a prospective headshot photographer’s work look for this. You also want to get a sense that you are getting some kind of intimate view into the subject that leaves you with the feeling that you would like to meet this person. For some subjects this might be a huge beaming toothy smile while in others it may be more subdued but that intimate element should still be there.
YOU AREN’T PHOTOGENIC?
Many people think they aren’t photogenic and that there is no point in worrying about a great headshot. I would like them to consider what photogenic really is. I say photogenic is the ability to be who you really are in front of the camera. I think we have all seen photos of people that wouldn’t be considered extremely attractive and yet they captivate us. Why? They are being authentic in front of the camera.
Now you might say that’s great but I am horrible in front of the camera. 99% of the people that I have worked with are uncomfortable and become somebody else in front of the camera, this is totally natural. It is the photographer’s job to get them back to who they really are during the session. And sometimes this journey leads to a bonus, some level of self discovery, a positive change in one’s view of themselves. Not all photographers can do this hence not all photographers are good at headshots. Here again, check out the photographer’s work and see if there is evidence of this.
IS A GOOD HEADSHOT WORTH IT?
Some people are resistant to spending the money but is it really worth saving a couple of bucks for a mediocre headshot? In the short term it might be but in the long run it will end up costing you. It will cost you in lost business or opportunities and down the road should you come to realize that you need a better headshot it will cost you again to update it.
Your headshot is an investment in yourself and your business just like having a website, business cards, etc.
NOW GO GET THAT GREAT HEADSHOT!
Now that you know more about headshots you can pick a headshot photographer more effectively.
Good luck in your search. |
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